Paradox is a thought-leading barbershop whose creative lifestyle manifests everyday luxuries into modern day necessities. As Paradox aims to inspire the generation to follow, its mission is to show the importance of self-expression through a variety of platforms. Inspired by the culture of music, fashion and art, they are able to translate those influences into their service offerings.
The San Jose brick-n-mortar flagship was built in conjunction with Form3 to present Paradox’s perspective on barbershops. With a clean and minimal aesthetic, they were able to create a welcoming landscape for their clients, while simultaneously creating a work-efficient space for the barbers of our generation.
The shop was fabricated knowing that the barbers and everyday patrons are their greatest influence in creating the vibe and lifestyle of /Paradox/.